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Turning First Impressions into Unforgettable Ski Adventures
How I redesigned Sister Ski’s landing page to intrigue, excite, and inspire users to book their next ski experience.
4 min read
The original landing page had the right elements, but it needed a more vibrant and dynamic design that would not only tell Sister Ski's unique story but also inspire visitors to book their next adventure.
Elevating The Original Design
No hook
No unique story
No pathway guiding visitors to take action
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The headline "Unforgettable ski trips for girls like you" is bold and inviting, setting the tone for a personalised and empowering experience.
My aim here was to build a personal connection with visitors, communicating Sister Ski's USP - not just a company but a female focused, community driven ski experience.
Emphasizing Unique Value
I highlighted the core benefits of Sister Ski trips in a grid format, with vibrant images emphasizing community and tailored experiences, making it easy for visitors to see why Sister Ski is the right choice.
Clear and Compelling Offerings
I designed an informative and exciting section for upcoming trips, with fun headings, clear package details and compelling calls to action, offering a clear pathway for visitors to explore more about Sister Ski trips.
The Final Call to Action
To complete the experience, I added a prominent call to action with a simple yet effective sign-up form, inviting visitors to join the Sister Ski community and receive updates on trips and events.
Story Telling With a Personal Touch
In this section, I tell Sister Ski's story and introduce Jerry, the founder whose experience and passion for skiing drive the brand.
An Invitation to Adventure
Visitors are first greeted by a breath-taking twilight image of a snow-covered ski resort, instantly capturing the allure of adventure. This is followed by an energetic video montage that evokes excitement and builds desire for Sister Ski experiences.
How
it
went
How I Did This
In order to design an effective landing page, I had to get familiar with the Sister Ski audience.
I identified that these women, of all skill levels, sought adventure, camaraderie, and a supportive environment to improve their skiing. They valued tailored experiences and loved the idea of connecting with like-minded women and girls on fun trips.
With this in mind and working with Jerry, I came up with a landing page, which on a first visit, communicates the essence of Sister Ski while generating excitement and confidence in potential customers.
The Solution
The
Beginning
Sister Ski, a young female-led brand knew they had a mission worth sharing: make skiing more accessible for solo female travellers.
Well, their landing page didn't capture this vision so Jerry, the founder, and I got together to work on this.
Sounds good, so what was the problem?
Sister Ski, a young female-led brand knew they had a mission worth sharing: make skiing more accessible for solo female travellers.
Well, their landing page didn't capture this vision so Jerry, the founder, and I got together to work on this.
Sounds good, so what was the problem?
In
The End?
This project was a testament to the power of thoughtful UX design, where every element—from the images to the text—were carefully crafted to resonate with the audience and reflect the spirit of the Sister Ski brand.
A Website That Tells a Story
A Website That Tells a Story
This project was a testament to the power of thoughtful UX design, where every element—from the images to the text—were carefully crafted to resonate with the audience and reflect the spirit of the Sister Ski brand.
This project was a testament to the power of thoughtful UX design, where every element—from the images to the text—were carefully crafted to resonate with the audience and reflect the spirit of the Sister Ski brand.
A Website That Tells a Story
A Website That Tells a Story
My
Goal?
Design a page that communicated the essence of Sister Ski while generating excitement and confidence in potential customers.